The Amazon AI that already knows how Amazon works.

The Amazon AI that already knows how Amazon works.

Not a generic chatbot. Sellphin uses an Orchestrator to coordinate specialist agents built around the knowledge and workflows of experienced Amazon operators.

Not a generic chatbot. Sellphin uses an Orchestrator to coordinate specialist agents built around the knowledge and workflows of experienced Amazon operators.

Data alone does not make a decision.

Sellphin's agents reason with the knowledge of people who have managed Seller and Vendor accounts for years.

Generic AI

Data

Generic response

Summarizes the numbers it was given, without understanding how Amazon fees, chargebacks, placements, or replenishment actually behave.

Seller AI

Amazon data

Specialist operational knowledge

Contextual decision

Interprets movement against how the account is structured, what the operational consequence is, and which team should act on it.

Every question goes to the specialists that can answer it.

The Orchestrator interprets a question or task, sends it to the relevant specialist agents across Seller, Vendor, Advertising, and Tools, then brings their findings back together into one answer.

Seller

4

Vendor

6

Advertising

1

Tools

3

Data Analyst

Assess sales patterns & improve performance metrics through session tracking & conversion analysis.

Return volumes

Buy SKU

Trends

Finance Specialist

Manage tax reports, oversee Amazon P&L, & handle FBA reimbursements.

VAT reports

P & L

FBA fees

Inventory Specialist

Oversee FBA inventory & manage stock levels and shipment updates.

FBA ledger

Reorder

Shipment

Profitability Specialist

Analyze margins, costs, & reimbursements to identify opportunities for improving profitability.

Margins

Profit trends

Costs

Every question goes to the specialists that can answer it.

The Orchestrator interprets a question or task, sends it to the relevant specialist agents across Seller, Vendor, Advertising, and Tools, then brings their findings back together into one answer.

Seller

4

Vendor

6

Advertising

1

Tools

3

Data Analyst

Assess sales patterns & improve performance metrics through session tracking & conversion analysis.

Return volumes

Buy SKU

Trends

Finance Specialist

Manage tax reports, oversee Amazon P&L, & handle FBA reimbursements.

VAT reports

P & L

FBA fees

Inventory Specialist

Oversee FBA inventory & manage stock levels and shipment updates.

FBA ledger

Reorder

Shipment

Profitability Specialist

Analyze margins, costs, & reimbursements to identify opportunities for improving profitability.

Margins

Profit trends

Costs

Every question goes to the specialists that can answer it.

The Orchestrator interprets a question or task, sends it to the relevant specialist agents across Seller, Vendor, Advertising, and Tools, then brings their findings back together into one answer.

Seller

4

Vendor

6

Advertising

1

Tools

3

Data Analyst

Assess sales patterns & improve performance metrics through session tracking & conversion analysis.

Return volumes

Buy SKU

Trends

Finance Specialist

Manage tax reports, oversee Amazon P&L, & handle FBA reimbursements.

VAT reports

P & L

FBA fees

Inventory Specialist

Oversee FBA inventory & manage stock levels and shipment updates.

FBA ledger

Reorder

Shipment

Profitability Specialist

Analyze margins, costs, & reimbursements to identify opportunities for improving profitability.

Margins

Profit trends

Costs

Complex account activity, turned into clearer priorities.

With Orchestrator teams can:

Directly questions to the appropriate specialist

Bring different areas of the business into the same analysis

Identify which changes deserve attention first

Separate isolated metric movement from wider commercial impact

Turn complex account activity into clearer priorities

With Orchestrator teams can:

Directly questions to the appropriate specialist

Bring different areas of the business into the same analysis

Identify which changes deserve attention first

Separate isolated metric movement from wider commercial impact

Turn complex account activity into clearer priorities

With Orchestrator teams can:

Directly questions to the appropriate specialist

Bring different areas of the business into the same analysis

Identify which changes deserve attention first

Separate isolated metric movement from wider commercial impact

Turn complex account activity into clearer priorities

Who it's for

Amazon teams that need answers across seller, vendor, advertising, and inventory at the same time, without rebuilding the analysis by hand every week.

Runs across your product

The agents available depend on the Seller, Vendor, Advertising, and Tools modules.

Metered with AI credits

Usage is transparent, so heavy analysis weeks stay predictable.

Grounded in your own data

Answers reference the accounts, markets, & periods connected to your workspace.

Sellphin is an Amazon analytics and operations platform that helps brands, vendors, agencies, and established sellers understand performance, protect profitability, and manage marketplace complexity.

Subscribe to our newsletter

Quick links
Contact

sales@sellphin.com

+17869175363

30 N Gould St Ste N Sheridan, Wyoming 82801

© 2026 Sellphin. All rights reserved

Sellphin is an Amazon analytics and operations platform that helps brands, vendors, agencies, and established sellers understand performance, protect profitability, and manage marketplace complexity.

Subscribe to our newsletter

Quick links
Contact

sales@sellphin.com

+17869175363

30 N Gould St Ste N Sheridan, Wyoming 82801

© 2026 Sellphin. All rights reserved

Sellphin is an Amazon analytics and operations platform that helps brands, vendors, agencies, and established sellers understand performance, protect profitability, and manage marketplace complexity.

Subscribe to our newsletter

Quick links
Contact

sales@sellphin.com

+17869175363

30 N Gould St Ste N Sheridan, Wyoming 82801

© 2026 Sellphin. All rights reserved

Sellphin is an Amazon analytics and operations platform that helps brands, vendors, agencies, and established sellers understand performance, protect profitability, and manage marketplace complexity.

Subscribe to our newsletter

Quick links
Contact

sales@sellphin.com

+17869175363

30 N Gould St Ste N Sheridan, Wyoming 82801

© 2026 Sellphin. All rights reserved