Data alone does not make a decision.
Sellphin's agents reason with the knowledge of people who have managed Seller and Vendor accounts for years.
Generic AI
Data
Generic response
Summarizes the numbers it was given, without understanding how Amazon fees, chargebacks, placements, or replenishment actually behave.
Seller AI
Amazon data
Specialist operational knowledge
Contextual decision
Interprets movement against how the account is structured, what the operational consequence is, and which team should act on it.
Complex account activity, turned into clearer priorities.

Who it's for
Amazon teams that need answers across seller, vendor, advertising, and inventory at the same time, without rebuilding the analysis by hand every week.

Runs across your product
The agents available depend on the Seller, Vendor, Advertising, and Tools modules.

Metered with AI credits
Usage is transparent, so heavy analysis weeks stay predictable.

Grounded in your own data
Answers reference the accounts, markets, & periods connected to your workspace.






