Built from real Amazon operations
Sellphin grew from a decade of hands-on Amazon experience, created to help established teams turn fragmented marketplace data into clearer decisions, stronger control, and more profitable operations.
OUR STORY
Before Sellphin was a platform, it was a problem we kept seeing.
Amazon teams had access to large amounts of information across Seller Central, Vendor Central, Amazon Advertising, spreadsheets, exports, reporting systems and specialist tools. Yet each team only ever saw part of the business.
Advertising focused on campaigns
Finance focused on fees, deductions and margin
Operations focused on inventory
Leadership received manually assembled reports
Bettershop Consulting experienced this problem firsthand while supporting brands across Seller and Vendor operations. The team started building internal technology to organize Amazon data and create a more consistent view of performance.
What began as Bettershop Analytics eventually evolved into Sellphin.
Complex Amazon operations need a shared view of the business.
Sellphin exists to help teams understand how advertising, profitability, inventory, market activity, Vendor operations and account performance influence one another.
Clarity across the business
Give teams a consistent understanding of performance across accounts, brands, marketplaces, and operating models.
Context behind every result
Move beyond isolated metrics to understand the commercial and operational factors driving them.
Control as operations scale
Support more accounts, markets, users, data, and responsibilities without multiplying reporting work.
Intelligence that supports expertise
Use purpose-built analytics and specialist AI agents to identify priorities and support better-informed decisions.
Our Mission
Make Amazon operations easier to understand and manage.
Help established Amazon teams connect the information behind their business, understand what deserves attention, and act with greater speed, accuracy and commercial confidence.
Technology should reduce the distance between a change in performance and the decision that follows.
Our Vision
Set a new standard for Amazon decision-making.
Create an operating environment where reliable intelligence is available at every level, from executive oversight to campaign, product, inventory and Vendor decisions.
HOW WE BUILD
Amazon expertise shapes every product decision.
Sellphin is not a generic analytics platform adapted to Amazon afterward. Its structure is based on the data, terminology, operating models and decisions Amazon teams work with every day.
EXPERIENCE BEHIND SELLPHIN
Built by people who understand the work behind the numbers.
Sellphin was developed from Bettershop Consulting’s experience supporting Amazon businesses across Seller and Vendor models.
Seller and Vendor experience
Built around the different commercial, financial, and operational realities of 3P Seller Central and 1P Vendor Central.
Cross-functional perspective
Informed by marketplace, advertising, finance, operations, analytics, and leadership teams.
Europe-led, globally relevant
This is relevant for organizations managing marketplaces in the EU, US, MENA, and beyond.
WHO SELLPHIN IS FOR
Built for serious amazon operators
Sellphin is designed for businesses whose Amazon operations have become too complex for native dashboards, disconnected tools, and manually prepared reports.
Brands and manufacturers
Manage performance across products, accounts, marketplaces, brands, and teams from one platform.
Connect sales, advertising, profitability, inventory, content, pricing, and market intelligence so every department can work from the same commercial reality.
Amazon vendors
Gain clearer control over Vendor Central performance, deductions, shortages, reconciliation, inventory, and commercial reporting.
See where revenue may be leaking and give finance and marketplace teams better information for recovering it.
See what Sellphin was built to solve
Bring Amazon performance, operations and intelligence into one connected environment built for complex teams.